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This was a logo design for a new company called Xennial Enterprises; a growing management group that has evolved to encompass multiple enterprises and connections for hotels. Originally the Midwest Hospitality Group, Xennial Enterprises consists of Detroit based properties and businesses throughout northwest Ohio and Southeast Michigan. Their Executive VP, Wendy Houck, hired me for this project. Below are some of the earlier versions of the logotype.
The client originally wanted to view two different color versions; navy and black versus gold and black. Throughout this design process the main elements that the client wanted conveyed were masculinity, power, movement, and a modern feel. In the end we went with the gold scheme for the following logo.
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